Guy Kawasaki has been a fixture in the tech world since he was part of the original Apple Macintosh team in the early 1980s.This is not a standard memoir but a series of true stories that have shaped his life, from his childhood in Hawaii, to working with Steve Jobs during the launch of the Macintosh, to becoming an entrepreneurial guru. Each anecdote is accompanied by a brief 'Wisdom' section of practical takeaways, covering everything from values to humility to finding the balance between living well and living responsibly. And, of course, how to launch and run a great business. ...
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Enchantment n: 1) To charm, delight, enrapture How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant. Citește tot Restrânge...
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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer ...
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the bes...
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Description Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life, and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and ...
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"Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book." -Seth Godin Author and founder of The Icarus Project. In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus , and learned first-hand that self-publishing is a complex, confusing, and idiosyncrat...
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