Everyday brings new arguments that highlight the importance of a better understanding of the economic, business and marketing environment in our survival in the same way that a better understanding of the nature was vital to our ancestors in ancient times. There are tangles, there are rules and laws which meanings and consequences we better grasp for they are part of our everyday lives and we no longer have an option. Why sometimes we refuse to buy them something that they want? Why the fact that a chocolate is presented as the prize of a champion, does not necessarily mean that it is the healthiest dessert? What is the difference between the need and the wish or when something worth it or it doesn’t? Like any educational book for kids that aims to be read from end to end it needs to be covered in humor and use kids-friendly words. And how else to do this better but having a kid as the narrator of the story sharing his stories, his thoughts and his dreams. - Introductory Word For Parents The expertise in the field of marketing management, specialized university and postgraduate training and many years dedicated to coaching children, come together to support the skillful and age appropriate explanation of the commercial and financial language offered in the book. The difference this read makes does not come only from the dense educational content. Ral’s story needed to be told and is done with ease and humor that lead the young readers to the end of the book in one breath. - Mia Barc
